About me
My history
18 to 26 years old
Brazilian, born and raised in the countryside of São Paulo, Orlândia, of Italian and Japanese heritage. In 2002, when I was 18 years old,I lived in Japan and worked with food at Bentoya and made printing cartridges at a conveyor belt.
When I was 21 years old I came to Live in London, where I worked as a cleaner whilst learning English. Thereafter, I worked in restaurants as a waitress, and in cafes and bars. I did my business studies at West London College, and whilst I was studying I also worked on events ,doing everything that needs to do be done (waitress, coordinating the event, hosting guests, speaking with the media, helping in whenever there is a gap) I’ve also rented a house, and was subletting separate rooms.
At one point, I tried to bring the pulp of fruit from Brazil, as at that time it didn’t exist in England and I wanted to make fresh smoothies and juices.
For final-year university, I did an internships for Market Probe Research center in the Carphone Warehouse project, did market research by telephone in the stores in Europe. I won the Creative Minds Award.
Then I went to work for Real Estate Abbey Properties, helped generate leads, checked references, draw up contracts, and helped brokers reach their target with real estate listings that matched their searched profile. Apart from working 10am to 6pm, I did some scheduling for myself and acted as real estate broker in the evenings.
That is how I was paying for studying and travelling to 32 countries. Sometimes I was going to a country and I need to see more, so I did some temporary work to pay only for food and accommodation.
Back in Brazil to live in 2010, I bought my 1st flat in São Paulo. I wanted to stay closer to my family and try a new life in Brazil.
27 to 33 years old
Back in Brazil in 2010, I was living in São Paulo and looking for Job. I also started looking for mobile and broadband network providers and I was very confused about how to choose the right one for me. I spoke with others and they were also confused, as they couldn’t understand the mess involved in choosing the most used communications service. I’ve looked for comparison sites, and there were none. I rented out my flat in São Paulo to have an income and developed a comparison website at my parents’ house in the living room with 3 developers.
Working with technology was something I never even thought to do, I dived into it, based on comparison sites I’ve used in Europe, but in Brazil the way of doing business and telecom were completely different.
I founded JáComparou, and 10 months after the application, as well as pitches and negotiations, I received investment from 4 investors: Antonio Junqueira, Luiz Neves from Gávea Angels, as well as Pedro and Mike, the Founders of ACE – the best accelerator in Latin American now.
In 2014 the Group L4S sales call center operation bought 70% of JáComparou to Innovate their Portfolio, and as a good client, they needed to generate more leads for their call center operations.
To generate more leads, reduce costs, and measure the Marketing performance of L4S call center operations, as well as not relying so much on Excel due to human mistakes, I did the road map and developed with the IT team an end-to-end lead tracking method. An Independent integrated solution, methods that provide the performance in real time. Data such as: product cost-per-acquisition, intelligent process automation, pending leads (sales opportunity), CRM/dialer not being used correctly and the value the database has to the company. To see more about the method clique here.
In 2015 L4S wasn’t going really well for the reasons i don’t want to talk about here. It was a very stressful situation and it went bankrupt in 2016.
From 33 years old
I’m now an Independent Strategy Consultant, learning every day. I’m a consultant because people who know me constantly ask me for services relating to decision making, extending to the execution of strategic plans. These people are CxOs executives, partners, senior management and Startups. Advices on customer retention, lead generation, current systems and development of new products, new business models, pricing, sales, creative marketing campaigns, mergers and acquisitions. I have also dealt with businesses which will be taken over by someone else because the Director is ill.
At this time, i don’t think to have many employees and run a business. Thus, i’ve decided to work with strategic partners whose quality of service and product I can trust. If i need to hire someone for a project i’m doing, I will definitely go to right person to deliver results. In 2018, back to my home town, I’ve developed the Agency This place Move. We believe it is possible to capitalize talents. Tha force that comes from the inside out www.estelugar.com.br
From my 33 years old
I learned to teach, to connect people, to form ideas and to BE COLLABORATIVE!
The Agency This Place Move, believes that it is possible to capitalize these Talents, this force that comes from the inside out!
We plant seeds in the imagination and intuition of the people who want to make their projects and dreams happen! We promote jobs of those who produce what they love!
With partnerships and associates we have created 3 products to be operationalized through the Agency This Place Moves
Our purpose is to plant seeds, so that people can build and execute their life projects!
Experience on the 4 elements of nature
An Initiation program focused on project execution.
When we begin this journey of aligning ourselves with our purpose, we make life (ours and others’) more prosperous. Our decisions are more assertive and our lives and actions make more sense. It is a process of integration: we integrate all our parts and connect with our true self.
My Ikigai in 2019
Love for nature
Passionate about travel
Maker by vocation
Strategic Management Profession: Create, Optimize, and Scale!